Buzzword | Punk health/diet 朋克养生
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A cartoon that shows the "punk heath" lifestyle of millennials. /VCG



Yangsheng, or health management, has become the latest fad among millennials in China. According to e-commerce giant Alibaba's 2017 health consumption report, more than 50 percent of health product buyers are under 30. The report found that young buyers tended to search for healthy foods that need little to no preparation, such as honey, goji berries and donkey-hide gelatin, reflecting their desire to stay healthy without making too much effort.


养生已经成为中国千禧一代的最新时尚。根据电商巨头阿里巴巴发布的《2017年度健康消费报告》,超过50%的健康产品买家都在30岁以下。报告还表明,年轻买家倾向于搜索蜂蜜、枸杞、阿胶等食用方便的健康食品,这反映出他们希望不做太多努力就能保持健康的心态。


A 2021 polling result released by CCTV also shows that 33.27 percent of people aged 18 to 25 plan to increase their spending on health management, making it the second most important area of spending for the age cohort besides traveling.


央视2021年发布的一项调查结果也显示,33.27%的18-25岁人群计划增加养生方面的支出,使得养生成为该年龄段人群的第二大支出领域,仅次于旅游。

  

Though the interest in health management is widely seen, the commitment to it less so. The erratic time schedule and intense work pressure of millennials prompted many to seek an easy way out, through "punk health"( or "punk diet")— a term used to describe the desire to both pursue a healthy lifestyle and instant pleasure.


虽然这一群体热衷于养生,但践行起来却没那么投入。千禧一代紊乱的作息安排和巨大的工作压力促使许多人通过“朋克养生”寻求简单的出路。“朋克养生”指既追求健康又追求及时享乐的生活方式。


Thus came the strange combination of eating spicy hotpot and drink chrysanthemum tea. Or have a glass of beer with red dates and Goji. Millennials who indulged in this want to have the best of both worlds, the instant gratification and long-term health that hopefully, dietary and nutritional supplements can bring.


于是就有了吃麻辣火锅搭配菊花茶、喝啤酒时加红枣和枸杞的奇怪组合。沉迷于此的千禧一代希望能两全其美——既享受即时满足,又想要膳食营养补充剂所能带来的长期健康。



Related expressions


health management  养生


Generation Z (Gen-Z)   Z世代(请戳往期链接)


empty-nest young people  空巢青年 (请戳往期链接)


staycation  宅度假 (请戳往期链接)


telemedicine   远程医疗 (请戳往期链接)


health literacy rate  健康素养水平(请戳往期链接)


online healthcare industry  在线医疗产业 (请戳往期链接)



Collected by Lv Yun, Wu Qin (intern)

Edited by Lv Yun

Sources: CGTN, China Daily





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