The 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) opened on May 21. The main venue covers 160,000 square meters, featuring 8 exhibition halls and 34 specialized zones. A total of 3,306 companies are exhibiting on-site, with another 3,006 online. More than 120,000 cultural products are on display, ranging from top-tier cultural IPs and tech-driven creative goods to intangible heritage items and trendy cultural merchandise.

This year's fair debuts an APEC economies pavilion, showcasing tourism and cultural resources from across the Asia-Pacific region. A new cross-border e-commerce zone is also set up to help cultural products go global. The event has attracted 397 leading companies, up 31% from last year. 

148 companies from 42 countries and regions are exhibiting on-site, with another 162 from 23 countries and regions joining online. Over 35,000 overseas professional visitors from 110 countries and regions have pre-registered.

The fair runs through May 25.

Source: Guangzhou Daily
Reporting & Photo Shooting: Wang Na, Xuan Hui
English Author & Editor: Lyu Yun