On January 15, Guangdong will officially launch the"Guangdong Goods Global Reach" Spring Initiative in Foshan, kicking off a year-long market expansion campaign. The initiative will begin with a home appliance promotion event and expand to cover a wide range of quality products across multiple categories.

As the opening act of the spring campaign, the home appliance segment showcases the profound heritage and innovative dynamism of Guangdong's manufacturing sector. 

Since China's reform and opening-up, Guangdong's home appliance industry has secured over ten "No. 1 in China" titles, including total industrial scale, number of manufacturers, multi-billion-yuan enterprises, world's top 500 companies, listed firms, valid invention patents, as well as the production of air conditioners, rice cookers, and microwave ovens. This has laid the foundation for its initial global footprint.

Beyond home appliances, the Spring Initiative covers key categories such as mobile phones, clothing, food products, cosmetics,home furnishings, and toys, demonstrating the comprehensive strength of "Guangdong Goods" from traditional strengths to emerging sectors.

It is reported that 12 promotional events will be held intensively in the first quarter of the year. Each event will feature 30 to 50 selected high-quality enterprises. Additionally, 18 supporting activities will be held concurrently to showcase the diverse appeal and innovative capabilities of Guangdong manufacturing from all angles and dimensions.

What Makes Guangdong Goods Stand Out?

Guangdong-Made Home Appliances

One out of every two color TVs, three out of every four air conditioners in China are made in Guangdong. 

The Guangdong-Hong Kong-Macao Greater Bay Area accounts for nearly 30% of the global smart home appliance industry scale.

Smartphones

Guangdong contributes one-third of the world's smartphone production capacity, with a complete industrial chain spanning from core components to final assembly.

Guangdong Apparel

In 2024, Guangdong produced 3.44 billion garments, accounting for 16.8% of the national total, with seven world-class industrial clusters.

 "Guangdong Flavors"

Guangdong's food industry ranks second in China by scale, with core cities in the Pearl River Delta each boasting an industry size exceeding 100 billion yuan.

Source: Guangzhou Daily, South
English Author & Editor: Wen Junhua