In the post-Winter Olympics era, spending on ice-and-snow keeps rising in China: the industry's scale grew from about US$42.98 billion in 2015 to about US$136.19 billion in 2024; in 2024, China exported about US$145 million in ski equipment. And the Ice and snow expeirence is shifting from seasonal to year-round. Tap to explore.

Source: Guangzhou Daily
Supervisor: Guangzhou Daily Global
Script: Deng Huiyi, Chen Wenhao (Jinan University)
Video: Chen Wenhao (Jinan University)
Cover Design: Deng Huiyi (Jinan University)
Advisors: Ji Meiyun, Zhao Tianfang (Jinan University)
Video Coordination & Review : Dang Jianjun, Xue Yan, Lyu Yun, Wen Junhua
English Author & Editor: Wen Junhua