This month, Heytea, a leading Chinese beverage brand, opened its new US store right next to Apple's headquarters in Silicon Valley.

In recent years, Chinese tea drink brands have eagerly expanded into Southeast Asia, but this year, the US has emerged as the new market. America's second-largest Chinatown has become home to a gathering of popular brands such as Auntea Jenny, Molly Tea, and Nayuki Tea.

Through the infinite pairing of "tea base + creative ingredients," they merge the steady core of Chinese tea culture with the novelty-driven demands of Western consumers, creating a unique advantage in cultural hybridity.

Source: Pearl
Editor: Wen Junhua