The 33rd Guangzhou International Travel Fair (GITF2025) opened on May 15 at Guangzhou's Canton Fair Complex. Across its three-day run (May 15–17), more than 1,000 exhibitors from 55 countries and regions are meeting with some 40,000 registered professional buyers, underscoring Guangdong's status as one of the world's most sought-after tourism markets.

At the heart of China's southern coast, the Guangdong-Hong Kong-Macao Greater Bay Area (GBA)—which includes nine mainland cities, such as Guangzhou and Shenzhen, along with Hong Kong and Macao SARs—has emerged as one of the world's most dynamic tourism regions. From the centuries-old architecture of Guangzhou's Chen Clan Ancestral Hall and panoramic views from Canton Tower to Shenzhen's cutting-edge design districts, Hong Kong's world-class culinary and shopping scenes, and Macao's UNESCO-listed historic center and live entertainment, the GBA offers an unparalleled diversity of experiences.

In 2024, Guangdong Province alone welcomed 65.33 million inbound visitors, roughly half of China's total inbound traffic, while foreign-exchange earnings in tourism reached 137.84 billion yuan.

Source: GDToday
Editor: Wen Junhua