Photo/China Daily
The Hurun report recently listed the Chinese mainland's 100 most successful brands that are over 60 years old. Traditional Chinese medicine brand Tong Ren Tang, alcohol brand Kweichow Moutai and Bank of China were named to the first three spots.
The list surveys brands that provide products or services to consumers with a history of more than 60 years in Chinese mainland. It is based on several criteria, including brand history, value and cultural heritage.
Listed brands related to liquor, traditional Chinese medicine and food composed one half of the list, and 14 are valued at more than 100 billion yuan ($15.54 billion), while liquor brands Kweichow Moutai and Wuliangye and cigarette brand Zhonghua have brand value exceeding one trillion yuan.
China's top 10 brands for historical and cultural heritage this year can be seen in the list below.
No 10 Chenliji, a traditional Chinese medicine brand 陈李济
A screenshot from the official website of Chenliji, a traditional Chinese medicine brand, taken on Oct 18, 2021. [Photo/gzclj.com.cn]
No 8 (tie) Yiyuanqing, a vinegar brand 益源庆
Residents line up to buy Yiyuanqing, an ancient brand of vinegar, in Taiyuan, Shanxi province. [Photo/tynews.com.cn]
No 8 (tie) Tsingtao Beer 青岛啤酒
Tsingtao Beer employees work on a production line in Xuanhua, Hebei province, on Aug 24. [Photo by Chen Xiaodong/For China Daily]
No 7 Huangshan, a cigarette brand 黄山
No 6 Fenjiu, a liquor brand 汾酒
No 5 Wuliangye, a liquor brand 五粮液
Consumers look at white spirits of Wuliangye Yibin Co Ltd at the 89th China Food & Drinks Fair, held at Wuhan International Expo Center, in Hubei province. [Photo by Sun Xinming/For China Daily]
No 4 Zhonghua, a cigarette brand 中华
No 3 Bank of China 中国银行
Pedestrians walk past a branch of Bank of China in Hong Kong. [PHOTO BY RICO WONG/FOR CHINA DAILY]
No 2 Kweichow Moutai, a liquor brand 贵州茅台
Employees pack liquor products at the production line of Kweichow Moutai Co Ltd. [Photo by Yang Jun/China Daily]
No 1 Tong Ren Tang, a traditional Chinese medicine brand 同仁堂
Source: China Daily
Editor: Lv Yun